Case Study: L3Harris-NASA Anniversaries
challenge
2018 to 2019 was a monumental year for NASA as they celebrated their 60-year anniversary and the 50-year anniversary for the Apollo missions. What was less well-known, however, was that L3Harris Technologies was their partner from the beginning. We needed to break through the industry-wide fanfare and create awareness for not only our historical work with NASA, but also future work.
Solution
Leverage L3Harris’ NASA program legacy and upcoming NASA milestones into an integrated marketing campaign that establishes L3Harris as a leader in the space industry and the future of space exploration. We built a list of top L3Harris-NASA program highlights and used them for storytelling, thought leadership, and content development. The integrated campaign included digital, social, and geo-targeting advertising, 12 videos, media engagements, and landing page that released timed-content over the course of an entire year.
